Hidden Valley Resort Research Paper Example | Topics and Well Written Essays - 1500 words

Hidden Valley Resort - Research Paper Example Hidden Valley Resorts are known for the eco-friendly environment that they serve. This report aims at discussing the current marketing situation of the company and also aims at developing a few opportunities for the company. An analysis of the internal as well as the external environment of the company has been made which permits a chance to draw out the opportunities and to study the viability of the opportunities. The report will set down two to three opportunities for the company which can be used to help develop the current market condition. These will be accessed financially and the details like the changes that might occur within the operations of the company will also be discussed. The next section will provide a brief overview of the company and a high-level image of the operations will be discussed. Hidden Valley resorts are a renowned resort located about one and half hours Northwest of Townville in the Paluma range in Queensland. The location of the resorts has untouched nature at its best and there is a wide range of natural species of birds, butterflies, wallabies and also other nocturnal animals. The cabins are known for the carbon Neutral Resort and the operations are based completely on green working. The company operates completely on solar power and as explained on the website of the company, â€Å"... with the help of our friends at Climate Friendly we purchased carbon credits to offset the greenhouse gases we emit into the atmosphere and are now CLIMATE NEUTRAL†. The resort was introduced in 1982. The main focus of the resort then was to cater to the needs of the timber cutters, tin miners and the graziers. The resort has been owned and operated over the last 24 years by Ian and Bonnie McLennan and has been developed over the years to improve and become better.